From the outset, designers understood this couldn't be a moderate evolution of the existing Dodge Ram. It needed to be bolder, especially with the new F-150 hot on its trail. Most notably, Dodge focused on the grille, giving it a more "Charger-esque" stance by tilting it forward, giving it a leaning-into-you look or, as one designer put it, "We wanted to give it a 'finger-in-your-chest' feel when people see it go by." Look at it and squint-the new design looks more aggressive, like a charging ram with its head down.

Other, more subtle cues come in the form of a reshaped (now aluminum) hood, redesigned headlamps, meatier front bumpers, and more defined and larger wheel arches. The beltline has been raised to give the truck a more massive feel as well.

The cabin also has received a healthy dose of attention. There's been a huge push to get more of the truck's budget spent inside the cab on material choices and layout design. This is instantly apparent when you see the new gauge cluster and center stack. Gone are the angular chops and blocks from the previous gen, replaced with furniture-quality materials and a more integrated, organic look all around. A gated, center-console-mounted sport shifter replaces the column unit (except on work-truck models), and even front and rear seats are all new. However, as nice and thought out as the inside and outside design changes are, this truck will live or die by what the engineers have accomplished.

2009 dodge ram

2009 dodge ram

2009 dodge ram